p_elife_thaimissions

Thai Missions: Hello

This is one of those designs where it all just kind of falls in place and you end up getting the credit for it. The name of the series was, umm, well, those funky characters. It's Thai for "Hello". And the way you say hello in Thailand is to place your hands together and give a little bow or nod—it's like our handshake in a way. I knew the hands should be the main image behind the title and I almost just let it be that simple. I don't remember how or when it happened, but I noticed the negative space between the hands came up to a point, and it triggered many images of buildings I'd seen while researching the Thai culture.

Client:
Experience Life Church

Categories:
print, digital

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